Looking to promote an event or raise awareness? Start here—a one-stop shop for all your DAR marketing and event services needs. The Alumni Engagement team, under the leadership of Erika Jordan, offers a wide-range of services to help you connect with BU alumni and/or donors.
Marketing services
Analytics & strategy
The Strategic Alumni Engagement team (commonly known as two teams: Webreq and Alumsoc) is your primary contact for mass emails and social media promotions, respectively. With any of our marketing services, we provide a comprehensive analytical report, offering valuable insights into the performance of your marketing initiatives. As a data-driven team, we specialize in crafting strategic plans and ideas that have a proven track record of effectiveness.
Broadcast email
- Send an invitation for your upcoming event
- Connect with your constituents through dedicated/personalized mass-emails
- Deploy school/college newsletters
➡️ Submit an email request
Social media marketing
- Promote your event on social media
- Create or upload a blog post
- Build a Flickr album to showcase photos from your event
➡️ Submit a social request
Website services
The Strategic Alumni Engagement team, Annual Giving, and DevCom have partnered up to make website requests as seamless as possible. Interested in promoting a giving opportunity at your event or want to make edits to an Alumni & Friends page? Simply fill out one of the forms below and we’ll get you in contact with the right person.
Website page edits or additions
- Make updates to an existing page
- Create a new page
- Request a webinar/on-demand video post
➡️ Submit a website request
Vanity links & QR codes
- Create a unique vanity link (please note these are created by IS&T and it will take us some time to fulfill the request)
- Create a marketing redirect link
- Create a trackable QR code
➡️ Submit a link request
Event services
Our events services are designed for DAR and BU departments who want to partner with us for events aimed at BU alumni and/or donors. We will assign you a dedicated Development Events or Alumni Events specialist who will contact you to discuss your request further and guide you through the planning process. If you’re looking to create a registration page or announcement to show up on the Alumni Events Calendar, we can also help with that.
Event services
- Full event planning and execution
- Event consultation
- Create an event registration page
- Create an event announcement page
- Assistance with event-batching
- Assistance with post-event attendance recording
➡️ Submit an event request
DevCom services
General projects
From creative design assistance to videos, DevCom can provide a variety of services. Use this form for all non-proposal and non-email project requests.
➡️ DevCom project intake form
Proposals
A proposal explains what your fund is for, why this cause matters, how much money is needed, and how the money will be used.
➡️ Proposals intake form
Helpful links & resources
Alumni Digest & Bostonia Extra
The Strategic Alumni Engagement Team sends out two bi-weekly all-alumni newsletters: the Alumni Digest (previously StreamBU) and Bostonia Extra. The Alumni Digest is curated, built, and distributed by the Strategic Alumni Engagement Team and released every other Monday. The newsletter highlights upcoming events, trending articles, and other relevant initiatives from DAR.
On the other hand, Bostonia Extra is curated and built by MarCom and distributed by the Strategic Alumni Engagement Team every other Friday. The Extra showcases articles from BU Today, Brink, and Bostonia. In collaboration with MarCom, the Strategic Alumni Engagement Team provides three event listings and an advertisement at the bottom of the Extra email.
To be featured in either the Alumni Digest and/or Bostonia Extra, your events must be listed on the events calendar. If you’d like to promote something that is not an event, please email Samantha Cohen at cohensam@bu.edu.
BU Connects
BU Connects is a platform exclusively for Boston University alumni, students, faculty, and staff that brings Terriers together for personal and professional networking on a global scale.
BU logos
- University Plate: The University plate is the official logo of Boston University. It should be used on all external communications and any internal communications that need a more formal approach.
- Sub-brand Signature: The sub-brand signature is a combination of the BU icon and one or more sub-brand logotypes. It is intended for internal use within the BU community (i.e. students, alumni, staff, and faculty). It should not be used for formal external communications and should not appear on the same printed page with the University plate.
- Sub-brand Logotype: The sub-brand logotype is used to identify individual schools, colleges, or other entities. It should be used in combination with the University plate on internal communications that require a more formal approach.
- University Seal: The Boston University seal is used for only the most formal occasions, appearing on University diplomas, formal invitations, and ceremonial documents deemed appropriate by the Office of the President. It is not downloadable and may not be used as a graphic element without permission from Marketing & Communications.
Marketing images
- Free BU Stock Photography: MarCom offers this selection of free, brand-friendly photos.
- BU Photography Image Library: Faculty and staff can search the entire library of for-purchase BU photography.
- Google Drive image folder: This folder contains photos that have been downloaded and utilized by the Strategic Alumni Engagement Team for marketing purposes. Please feel free to use any of these photos, but kindly note that they may have been previously used for other events or promotional materials.
- Pixabay: A free stock photography and royalty-free stock media website. Generally allows the free use of the material with some restrictions.
- Pexels: Browse millions of high-quality royalty-free stock images & copyright-free pictures.
- Shutterstock: Are you unable to find a particular photo among the free resources? If so, the Strategic Alumni Engagement Team has a Shutterstock account with limited access and may be able to procure the photo for you. Please make sure to select “Usage: Non-editorial” when searching.
Photo services
MarCom has a list of award-winning photographers and videographers who can assist with your photography needs. You can request a photo shoot for your event or program by emailing them at
buphotos@bu.edu or calling 617-353-4557. If you need an outside photographer, take a look at the list of vetted vendors below. Please utilize the
Ariba Guided Buying Contract Request Form to request assistance from Sourcing & Procurement negotiating contract terms.
- Dana J. Quigley: Dana has been hired to capture photos for various Alumni Relations events, including Step on the Seal, Alumni Weekend, and many others.
Currently, the Strategic Alumni Engagement Team does not offer photo services. However, the Team does provide limited photography services for the sole purpose of social media coverage. Please note that this service is restricted to marquee events such as Alumni Weekend, Giving Day, and Commencement. If you need help with the creation of a “shot list” please send an email to alumsoc@bu.edu.
Student, faculty, & staff email guidelines
Want to include other constituents, besides alumni, in your upcoming email? Specific approvals must be obtained as outlined in the
BU Broadcast Email Policy.
Note: Any content advertised through our channels should be related to/or featuring Boston University alumni, faculty, staff, and/or students.
These pages/forms are managed by the Strategic Alumni Engagement Team. For questions, feedback, or comments, email Samantha Cohen at cohensam@bu.edu.
