Websites

Logos on University websites should follow the official logo system. When you work with BU Interactive Design or IS&T, a logo will be set up for you that conforms to the University’s brand guidelines and naming conventions.

1. Get a theme design by IS&T.
2. Have Marketing & Communications design a website for you. Please understand that a beautiful website doesn’t happen overnight. Get in touch and we’ll take you through the process and timing.
3. Design your own website. Please note: while BU uses WordPress (a common platform for websites), it is a proprietary version that we maintain and update as needed. WordPress at BU is a shared system running more than 900 websites, so it must always be stable, fast, and virus-free. That’s why it’s closed to outside themes. For more information on themes, please visit IS&T’s website.

Due to the unique nature of digital marketing campaigns, there is a need to break our convention for websites and add in program-level branding. With this in mind, we have developed rules for this specific usage.