Jen Rodstrom ’02, Temkin Group

I have built a successful career over the past 10+ years as a customer experience practitioner and market research professional. My areas of expertise include customer insight, voice of the customer, text analytics, and all facets of market research. After graduating from COM, I worked for a market research consultancy, managed voice of the customer programs at Bose and Constant Contact, and I currently am a Customer Experience Transformist at Temkin Group. In my current role I work as a researcher and consultant in the customer experience field.

Prior to attending the graduate program in Applied Communication Research at COM, I had worked in a variety of non-profit communications roles. I became intrigued with better understanding what motivated different audiences to support environmental causes. I had realized that it was very difficult to "sell" a concept using the values and jargon of the organization rather than focusing on what appealed to the audience doing the "buying"   By attending COM I knew I would develop the research skills needed to segment audiences and measure the impact of different types of communications.

The quantitative analysis skills I gained from Dr. Michael Elasmar's research classes have proved invaluable throughout my career. Being able to turn data into actionable insights has been critical to my success, and I credit my COM classes with helping me to learn and develop these skills.