News Article or Big Oil Ad? As Native Advertisements Mislead Readers on Climate Change, Boston University Experts Identify Interventions
A sneaky form of advertising favored by oil giants influences public opinion with climate action misperceptions, but researchers are studying potential solutions. By Alison Gold In the battle against climate disinformation, native advertising is a fierce foe. A study published today in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge […]