College of Engineering
A new brand for “a new kind of engineer.”
Challenge
With a new strategic plan that places a clear emphasis on convergent thinking and research, the next evolution of ENG needed a unique and compelling brand direction that would raise its profile and reputation with key audiences.
Solution
Leveraging ENG’s bold emphasis on convergence and bringing together people with different expertise, creativity, cultures, and skills, we developed an approach to amplify that same inclusivity and boldness in their communications.
The centerpiece of the campaign, a new brand video, took 40 different portraits of faculty and students and assembled them together to demonstrate the convergent thinking taking place at the college.
From that video, we built a series of static face composites for posters, banners, and postcards, giving the campaign a distinctive look and clear visual narrative for the direction in which the college is headed.
The alumni magazine, ENGineer, and the ENG website were reimagined to showcase the new strategic plan and amplify core aspects of the campaign.
As a result, we equipped ENG to communicate with a unified set of tools and unique brand voice, highlighting the key factors that set them apart from other colleges and empowering them to continue to shape the future of engineering.
