Online Commercial Theater Development Graduate Certificate

This course will examine the process of developing commercial Broadway productions from "page to stage." Students will examine the selection process that producers follow to identify a piece or property. We will examine the entire production process, from securing the rights and options, to legal processes including investor relations and collective bargaining, to assembling a creative and production team. Students will have the opportunity to meet with several Broadway professionals as guest speakers. Other topics covered may include securing a theater, residual, and subsidiary income as well as domestic and international touring. The leadership role of the producer will be discussed at every stage of the journey. [4 credits] [Required for Performing Arts Enterprise Graduate Certificate; Pre-requisite for MET AR 753 and MET AR 754] [4 credits]

Strategies for Performing Arts Businesses explores the practice of producing theater as an act of entrepreneurship, and the strategic thinking necessary to take a concept for a creative business or initiative and make it a reality. Students will learn the skills of leadership and management as they are applied in a dynamic arts environment. In this course we will go behind the bright lights of Broadway to examine the variety of creative business that support or leverage the commercial theater industry, as well as the ways in which creative business people inside of the largest legacy institutions are creating new strategies to stay at the forefront of this highly competitive field. We will also consider the ways in which nonprofit theaters are increasingly seeking to build earned revenue strategies, and the growing number of commercial/nonprofit partnerships that operate within the industry.[4 credits] [Required for Performing Arts Enterprise Graduate Certificate] [4 credits]

Promoting a theatrical property extends beyond selling tickets to performances; be it a limited or open-ended engagement. Producers and artists continually seek new opportunities and environments for their properties. This requires strategic planning with a holistic view of an goals implementing a methodical process, of analyzing, decision-making and forecasting its business activity(s) to ensure future success. [4 credits] [Required for Performing Arts Enterprise Graduate Certificate; Pre-requisite - Online Lab or MET AR 751] [4 credits]

This course focuses on core concepts that are involved with offering a theatrical property to the touring market and other commercial presenting environments such as cruise ships, casinos, resorts or public/private partnerships. Leaders of these businesses and entertainment organizations must present or produce artistically rewarding programs that align with their missions to attract, retain and grow audiences, while maintaining sustainable financial support. The course explores the assessment of a commercial artistic/entertainment property for the purpose of placing the property on Broadway, an international tour or other settings in which the property can be presented and monetized. The specific legal and licensing requirements to accomplish a variety of presenting models, such as ADA requirements, international visa requirements, content licensing, and financial models etc. will be explored with a strong focus on international engagements and viability.[4 credits] [Required for Performing Arts Enterprise Graduate Certificate; Pre-requisite - Online Lab or MET AR 751] [4 credits]