The London Summer Internship Program in Advertising, Marketing & Public Relations offers 8 weeks of study and work through academic internships that complement a student’s academic concentration. In the first four weeks, students will examine marketing concepts, tools and frameworks underlying consumer marketing strategies in the context of Great Britain’s history and culture, and its role within Europe. In the last four weeks, students work full time four days a week in their internships and participate in an internship course.
Requirements & Considerations
- Admissions requirements for all programs
Curriculum
Note: Syllabi are for course approval and reference only. Students will receive up-to-date syllabi when their courses begin.
Required Course
- COM CM 521 British and European Marketing Strategy (4 credits)
- This course fulfills a single unit in each of the following BU Hub areas:
- Social Inquiry I
- Oral and/or Signed Communication
- Introduction to the strategic marketing concepts, tools and frameworks that underlie consumer marketing strategies. Analysis and assessment of companies operating in British and European markets that face increased global competition, demanding consumers and fast-evolving technologies. Examples used are updated to reflect current events.
- Syllabus
- This course fulfills a single unit in each of the following BU Hub areas:
Internship
The placement process begins before arrival and continues during the initial coursework phase in London. Each student meets with the program's internship advisors to finalize their placement details. The internship placement includes a four- credit internship course, which has a classroom component. Study Abroad will also enroll students in a non-credit Hub co- curricular regardless of track choice. Upon successful completion of the internship experience, students will receive a Hub unit in the area Individual in the Community from the co-curricular HUB SA 330.
- Non-credit Hub Co-curricular: HUB SA 330 Study Abroad Internship
- This course fulfills a single unit in the following BU Hub area:
- Individual in Community
- This course fulfills a single unit in the following BU Hub area:
Study British and European marketing techniques, public relations and advertising strategy and intern in advertising agencies, or the marketing and PR departments of British or international firms.
Internship Course
- COM CM 471 Internship in Marketing/Advertising/Public Relations (4 credits)
Housing & Student Services
Program Residences
- All students on the summer London Internship Program live in residence hall or apartment-style housing in a variety of locations in central London.
- Dorms may include a mix of singles, doubles, triples, and quads, with en suite or shared bathrooms depending on the location.
- All students have access to kitchen facilities; depending on the location, kitchens may be within shared apartments, or may be communal spaces shared between 6–14 students.
- Students are responsible for budgeting the cost of their own meals. Board is not included in this program. BU London does not have dining hall facilities, but there are grocery stores, restaurants, and other amenities in the areas surrounding the accommodations.
- All residences are within walking distance to local transportation, including the London Tube and bus systems. Students will commute to classes and internships.
- Laundry facilities are located in all residences; exact laundry arrangements vary by location, but are generally card/app operated. Cost of laundry and laundry supplies are not included in the program fee.
- WiFi is provided at all facilities.
Program Dates
- Summer Term: Late May to late July
Application Timeline
This program follows rolling admissions and may fill before the official deadline.
Summer Semester
- Applications Open December 1
- Applications Deadline February 15
This program is rolling admissions; applications are reviewed once all application materials are received, prior to all deadlines. It is the student’s responsibility to ensure that all required materials are received by the BU Study Abroad office. Students are encouraged to apply as early as possible as some programs and internship tracks have limited space and may fill up before the deadline. Submitting a complete application prior to the application deadline, does not guarantee acceptance. Students will be emailed an admissions decision within three weeks of a completed application.
Information for BU Students Awaiting an Admissions Decision and exceptions to the standard admission calendar for all students can be found here.
Cost & Financial Considerations
- Summer 2024 Tuition & Fees: $10,115
Cost includes tuition, housing, overseas medical insurance, and emergency evacuation coverage. - Estimated program budget, including cost of living expenses for Summer 2024
- Grants and Scholarships available
- BU Study Abroad arranges a trans-Atlantic group flight that is not included in the program fee. We recommend that students take this flight.
