Undergraduate Prerequisites: (COMFT303) - Undergraduate Pre-req FT 303 NBC has the distinction of being the first national network on the air, and at various points in its history it has stood for corporate stodginess, quality programming, enviable target audiences, and abject failure. In this course students will analyze the different stages of TV's development by using NBC as a case study, approaching the network's history from various vantage points, including those of the larger industry, network executives, and early audiences. Driven by primary sources (NBC's back-office documents, industry trade articles, and NBC's radio and television programs) and scholarly literature, this course will explore the ways "America's network" has navigated the transition from radio to TV, monopolistic trends, inter-network competition, programming decisions, conglomeration, and competition with cable and the Internet.

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