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Minor in Public Relations

The minor in Public Relations helps prepare undergraduate students for professional careers in myriad fields related to corporate, nonprofit, public affairs, and media-based communication by incorporating theory, research, and practice to provide a deeper understanding of media relations, intercultural affairs, digital expression, ethics and crisis communication, and campaign strategy. The program offers instruction on an array of methodological and professional tactics for building complex messages and efforts on both an interpersonal and public scale.  

Requirements

The minor in Public Relations requires 28 total units.

Prerequisite

(4 units)

  • COM CO 201 Introduction to Communication Writing (prereq: first-year writing seminar) (can be taken by first-year students) (must be finished with a C or higher)

Required Courses

(8 units)

  • COM CM 215 Principles and Practice of Public Relation
  • COM CM 331 Writing for Communication (prereq: COM CO 201)

Must take an additional 16 units from this list:

  • COM CM 313 Corporate Communication (prereq: COM CM 215)
  • COM CM 412 Advertising Strategy & Consumer Insights (prereq: COM CM 217)
  • COM CM 441 Media Strategies and Management (prereq: COM CM 215 Principles and Practice of Public Relations and CM 331)
  • COM CM 442 Business Fundamentals for Public Relations (prereq: COM CM 215)
  • COM CM 443 Digital Media and Public Relations (prereq: COM CM 215)
  • COM CM 506 Governmental Public Affairs (prereq: COM CM 215)
  • COM CM 513 Investor Relations (prereq: COM CM 215)
  • COM CM 519 Interactive Marketing Strategy (prereq: COM CM 215 or CM 217)
  • COM CM 522 Crisis Management and Communication (prereq: COM CM 215)
  • COM CM 524 Public Relations Career Development (prereq: COM CM 215)
  • COM CM 525 Public Relations Ethics (prereq: COM CM 215)
  • COM CM 530 Public Relations in Nonprofit Settings (prereq: COM CM 215)
  • COM CM 535 Political Campaigns (sophomore standing)
  • COM CM 539 Health Campaigns (sophomore standing) 
  • COM CM 548 International PR (prereq: COM CM 215; formerly CM 448)
  • COM CM 580 PRLab (prereq: COM CM 215 and CM 331, junior standing)*
  • COM CM 581 PRLab E-Board (prereq: COM CM 215 and CM 331, consent of instructor)*

*Only 4 total units of COM CM 580 and CM 581 can count for this requirement.

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