Undergraduate Prerequisites: Graduate standing or consent of instructor. - Planning and execution of the process of bringing new tangible and intangible products to market. Review of the new product development process. Establishment of the new product specification. Setting of financial expectations. Formation and dynamics of the product implementation team. Organization of the new product introduction project including matrixed management and financial control. Contingency planning and risk management. Taught through case-based discussions, lectures, and readings.

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