Courses

The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.

• MET AR 711: Capital Campaigns
  This course is designed to broaden the student's understanding of capital campaign fundraising. Topics include: feasibility studies; strategic planning and budgeting; private and public phases; ethical responsibilities; staff, donor, volunteer, board, and trustee management; major gift solicitation; campaign communications; trend analysis; and evaluation. The course curriculum will include readings, case studies, guest speakers, and analysis of current capital campaign projects. [4 credits] [Required course for Fundraising Management Graduate Certificate]
• MET AR 720: Marketing and Audience Development for the Arts
  This course is designed to provide fundamental background in the theory and principles of arts marketing and audience development used by nonprofit performing and visual arts organizations. Case analysis will be employed to review strategies and practices currently used in the cultural sector. Students will be expected to develop their own marketing plans for an arts organization.
• MET AR 721: Advanced Arts Marketing Analytics
  Prerequisite: MET AR 720 - This course provides students with advanced training in the methods and best practices of data analytics for arts marketing. Through course exercises and assignments, students gain detailed knowledge of approaches to employing data analytics techniques for marketing and expanding audiences. Topics covered include use of customer surveys and demographics, working with CRMS and databases, building a data-driven organizational mindset, email marketing, social media analytics, attribution models, new-to-file audiences, customer retention, and data visualization.
• MET AR 722: Educational Programming in Cultural Institutions
  This course will review the history, theory, and practice of educational programming and audience engagement in both museums and performing arts organizations. Emphasis will be on analysis of program design, implementation, and evaluation, teacher training, and creation of youth and adult learning programs. [4 credits]
• MET AR 723: Individual Fundraising
  Undergraduate Prerequisites: MET AR550 - This course will address the full range of issues related to attracting financial support from individuals. Topics will include: raising dollars annually for operations, raising funds through special events (fundraisers), cultivating and soliciting major gifts, and the basics of bequests and estate planning as well as ethical issues and working effectively with donors and volunteers. Course work will include readings, case studies, and guest speakers. [4 credits] [Required course for Fundraising Management Graduate Certificate; Pre-requisite MET AR 550]
• MET AR 730: Political and Public Advocacy for the Arts
  This course will address the politics of arts and culture through seminars with political and cultural leaders, class discussion, readings, and research. Students will develop advocacy campaign plans and analyze how cultural organizations interact with all levels of government. [4 credits]
• MET AR 740: Technology and Arts Administration
  The ever-evolving nature of digital technology presents opportunities and challenges in the work of arts administrators. This course will examine a range of technologies employed by arts organizations to improve their practice and extend their reach, including customer relations management, fundraising, collaboration management, ticketing, project management, and social media management. Students will examine emerging products and trends, interact with practitioners to learn how they are using these tools, and engage in a series of hands-on challenges to build competency in using emerging technologies such as interactive communication and Generative AI tools.
• MET AR 749: Research and Program Evaluation in Arts Administration
  This course is designed to equip students with the tools and critical thinking skills to identify and apply appropriate methodologies to support the work of their organizations as practitioners and consumers of research. We will review the major approaches to social science research, including a range of quantitative, qualitative, and mixed methodologies, and consider the relevance of each research framework to specific questions in the arts. The course will consider the role of arts research in domains such as audience development and marketing; program evaluation and assessment; social and economic impact; decision-making and reflective practice; collaboration and creation; case making and communication with the public. [4 credits]
• MET AR 750: Financial Management for Nonprofits
  Graduate Prerequisites: MET AC 630 or accounting equivalent. - Analyzes issues of accounting, finance, and economics in the context of the nonprofit organization. Stresses understanding financial statements, budget planning and control, cash flow analysis, and long term planning. [4 credits] [Required course for Fundraising Management Graduate Certificate]
• MET AR 751: Commercial Production: The Broadway Model
  Prerequisite: MET AR 100 Lab. - This course will examine the process of developing commercial Broadway productions from "page to stage." Students will examine the selection process that producers follow to identify a piece or property. We will examine the entire production process, from securing the rights and options, to legal processes including investor relations and collective bargaining, to assembling a creative and production team. Students will have the opportunity to meet with several Broadway professionals as guest speakers. Other topics covered may include securing a theater, residual, and subsidiary income as well as domestic and international touring. The leadership role of the producer will be discussed at every stage of the journey.
• MET AR 752: Strategies for Performing Arts Businesses
  Prerequisite: MET AR 100 Lab. - Strategies for Performing Arts Businesses explores the practice of producing theater as an act of entrepreneurship, and the strategic thinking necessary to take a concept for a creative business or initiative and make it a reality. Students will learn the skills of leadership and management as they are applied in a dynamic arts environment. In this course we will go behind the bright lights of Broadway to examine the variety of creative business that support or leverage the commercial theater industry, as well as the ways in which creative business people inside of the largest legacy institutions are creating new strategies to stay at the forefront of this highly competitive field. We will also consider the ways in which nonprofit theaters are increasingly seeking to build earned revenue strategies, and the growing number of commercial/nonprofit partnerships that operate within the industry.
• MET AR 753: Current Trends in the Performing Arts Industry
  Prerequisite: MET AR 100 Lab. Promoting a theatrical property extends beyond selling tickets to performances; be it a limited or open-ended engagement. Producers and artists continually seek new opportunities and environments for their properties. This requires strategic planning with a holistic view of a goals, implementing a methodical process of analyzing, decision-making and forecasting business activity to ensure future success.
• MET AR 754: Global Performing Arts Presenting and Producing
  Prerequisite: MET AR 100 Lab. - This course focuses on core concepts involved with offering a theatrical property to the touring market and other commercial presenting environments such as cruise ships, casinos, resorts or public/private partnerships. Leaders of these businesses and entertainment organizations must present or produce artistically rewarding programs that align with their missions to attract, retain and grow audiences, while maintaining sustainable financial support. The course explores the assessment of a commercial artistic/entertainment property for the purpose of placing it on Broadway, an international tour or other settings to be presented and monetized. The specific legal and licensing requirements to accomplish a variety of presenting models, such as ADA requirements, international visa requirements, content licensing, and financial models will be explored with a strong focus on international engagements and viability.
• MET AR 766: Arts and the Community
  This course explores the dynamic, complex, and sometimes contradictory work of community-based arts programs, including program development and design, relationship-building, funding and financial models, evaluation, and ethics. Sharpen your orientation as a practitioner through case studies, research, and experiential learning that will deepen your understanding of community-based arts and how they can be leveraged to drive positive change in communities. [4 credits]
• MET AR 771: Managing Performing Arts Organizations
  Graduate Prerequisites: MET AR 690 - A review of topics essential for successful management of performing arts organizations. Examination of both facilities management and company management. Studies include organizational structure, trustee/staff relations, marketing, audience building, fundraising, tour management, box office management, budgeting, mailing list and membership management, human resource management and contract negotiation, performance measurement, and strategic planning. [4 credits] [Pre-requisite - MET AR690]
• MET AR 774: Managing Visual Arts Organizations
  Graduate Prerequisites: MET AR 690 - A review of topics essential for successful management of visual arts organizations. Emphasizes museums, but also includes a review of alternative spaces, commercial galleries, and auction houses. Topics include the changing role of the museum, exhibition planning, fund-raising, crisis management, audience development, and strategic planning.
• MET AR 778: Legal Issues in Arts Administration
  "Arts Administration Law" is not a legal field; rather, it is a series of highly specialized legal analyses lying at the intersection of tax, intellectual property, employment, corporate law, and the law of non-profits that defines the legal status and issues of arts organizations. It is an interdisciplinary area, including all aspects of the law connected with art, artists (both performing and visual), performance and objects. Topics include: nonprofits and tax- exemption, contracts, copyright for performing and visual artists and artifacts, artists' moral rights, employment law, cultural heritage and the First Amendment. The course is taught using case studies and the case method applied to legal decisions, to which legal analytic frameworks will be applied.[4 credits] [Pre-requisite - MET AR690 ]
• MET AR 779: Public Art Program Administration
  A hands on project-based collaborative class that will conceptualize, plan, and execute a public art project during the semester. Students will develop an understanding of the various challenges administrators face in all phases of a project, especially from the creative vantage of the artist. We will explore project funding, case study analysis of public art management, artist selection, and the unforeseen.
• MET AR 781: Special Topics in Arts Administration
  Fall 2024 Topic - Curating Culture: Festival Management in Arts Administration This course is designed to explore the process of planning, developing, and executing a performing arts festival. Through readings, case studies, and guest lectures, students will be equipped with the tools, resources, and practical knowledge to serve as a leader in executing a performing arts festival (music, film, dance, theater). Expanding on foundational and fundamental skills in event planning for in-person events, learners will explore progressive approaches to apply program strategy development, budgeting, content and engagement design, marketing, elements of project management, and stakeholder management techniques for any event, whether in-person, virtual or hybrid.
• MET AR 789: Creative Startups: From Idea to Impact
  This course explores the field of creative innovation and entrepreneurship. The first part of the course is dedicated to deepening students' understanding of creativity and ideation as building blocks to innovation, creative placemaking, the creative economy, and business models. During the second part of the course students work in teams to develop entrepreneurial projects at the intersection of Arts and Culture; Business and Technology; and Social Impact, while gaining practical entrepreneurial skills, including business models, customer identification, budgeting, pitching, personas, business plans, and delving into design, communication, marketing and networking. [4 credits]