Explore the dynamics of building and managing digital brands in today's technology-driven digital marketplace and delve into the nuances of digital customer needs, brand creation, and communication strategies. Students will engage with concepts such as brand equity, digital design principles, neuroscience influences on branding, and compelling social media storytelling. Additional insights into personal and diverse forms of branding and future trends and challenges in the digital branding landscape are also covered. This course equips students with critical skills for developing strong brand identities and managing brand reputation across business models, preparing them for success in various digital branding roles.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.