The organization and operation of marketing functions within individual firms. A look at methods of product determination, channels of distribution, and advertising and sales promotion. Administration of total marketing program. Readings, class discussions, lectures, and case analyses. Effective Fall 2023, this course fulfills a single unit in each of the following BU Hub areas Quantitative Reasoning II, Teamwork/Collaboration, Creativity/Innovation.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.