This course provides an introduction to research methodology applicable to marketing and other related fields. The course will survey the major research methodologies used in marketing and social psychology, and will focus on both theoretical and practical considerations of research methods. This is not a statistics course (though an introduction to basic principles is part of the course). The purpose of the course is to give students the background to choose the methods that are most appropriate for their area of study, helping them to anticipate the shortcomings and problems they will encounter executing their chosen methodologies, and to defend their methodological choices against criticism in their interactions with investigators from allied and not-so-allied disciplines.

Note that this information may change at any time. Please visit the MyBU Student Portal for the most up-to-date course information.