Courses

The listing of a course description here does not guarantee a course’s being offered in a particular term. Please refer to the published schedule of classes on the MyBU Student Portal for confirmation a class is actually being taught and for specific course meeting dates and times.

• SHA HF 322: Hospitality Design
  Undergraduate Prerequisites: SHA HF 220 and SHA HF 270 - This course is designed to introduce students to the basic principles of facility planning, layout and design for hotel, dining, kitchen, public and service areas. At the completion of the course, students will be able to explain the design process common to all hospitality facilities, as well as the activities that occur during each phase of this process. 4 cr. Offered Fall.
• SHA HF 329: Intro to Fine Wines
  Undergraduate Prerequisites: . - This course, open to all BU students, offers a complete, introductory-level overview of the fine wines of the world. The purpose of the course is fourfold: 1. Ensure a thorough knowledge of the world's major wine-producing regions, their noble grape varietals, their classification systems and quality control laws. 2. Build basic understanding of the wine-making process, its variations and its pitfalls, thus aiding in the ability to appreciate a great wine and spot a flawed one. 3. Illustrate techniques of quantified sensorial assessment of wine so that the student may perform the buying function knowledgeably and confidently. 4. Acquire an understanding of how to perform job functions related to wine, such as writing a wine list, in the hospitality industry. Effective Fall 2019, this course fulfills a single unit in the following BU Hub area: Global Citizenship and Intercultural Literacy. 2 cr. Offered Fall semester.
  BU Hub Learn More

  • Global Citizenship and Intercultural Literacy
• SHA HF 360: Hospitality Sales Management
  Undergraduate Prerequisites: SHA HF 260 - A dynamic, interactive and intensive hospitality sales management course which prepares you with fundamental skills on how to create, build and execute an effective sales strategy. This course combines theory with practical application and includes working with source markets and partners, identifying and qualifying prospects, building rapport, overcoming objections for creative proposals and successful closing techniques. 2 cr. Offered Fall Semester.
• SHA HF 361: Advanced Consumer Behavior in Hospitality
  Undergraduate Prerequisites: SHA HF 260 - In order to create and deliver value for customers, marketers must develop a deep understanding of how their consumers make decisions when purchasing and using their services. In this course those consumer behavior theories will be explored that are most applicable to different types of hospitality purchase experiences. 4 cr. Offered Spring Semester.
• SHA HF 368: Digital Marketing Strategies for the Hospitality Industry
  Undergraduate Prerequisites: SHA HF 260 - This is an advanced course in hospitality marketing focused on the variety of digital marketing tools currently available for hotels and restaurants. The course is designed to follow HSMAI's CHDM (Certified Hospitality Digital Marketing) study guide to meet the industry standard for digital marketing professionals. There will be a review of the most revenue-generating internet marketing techniques and finally booking mechanisms and distribution channels. The course includes concentration on content marketing, social media and developing social campaigns; OTAs and understanding the distribution channels; as well as online reputation management and the technical tools used to monitor results. The class will be structured as a lecture; you must bring your laptops for all in class exercises. 4 cr. Offered Spring Semester.
• SHA HF 375: Fundamentals of Event Management & Design
  Undergraduate Prerequisites: SHA HF 220 - This course provides an introduction to the methods and techniques utilized in planning, organizing, promoting and delivering of businesses and social events, and the role events play in generating a tourist and business market. Information will be presented that will allow the student to gain general knowledge of planning events. Specifically, the Meetings, Incentives, Conventions and Exhibitions (MICE) sector of the events will be examined in depth from a professional planner's perspective. Information presented will allow the student to gain knowledge of planning events from the role of a meeting professional and assist in preparing for the Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) exam. 4 cr. Offered Fall & Spring.
• SHA HF 376: Special Event Planning and Operations
  Undergraduate Prerequisites: SHA HF 375 - This course is designed to provide an introduction to the principles of special event management. The planning, development, and management of corporate and social events, entertainment events and festivals will be the focus of the study. Specific topics will include the foundations of planning an event, including conceptualization, event design, working with vendors/contracts, budgeting, marketing strategy, revenue generation through tickets and sponsorship, and event technology. 4 cr. Offered Spring Semester.
• SHA HF 410: Finance for the Hospitality Industry
  Undergraduate Prerequisites: SHA HF 310 and (CAS MA 113 or CAS MA 115) - Studies the techniques financial managers and external analysts employ to value the firm and its assets. Topics include financial statement analysis, taxation, discounted cash flow, stock and bond valuation, cost of capital, and capital budgeting. The techniques of discounted cash flow and the command of taxation principles developed in the course are applied to commercial real estate analysis, including hospitality properties. 4 cr., Offered Fall & Spring.
• SHA HF 415: Hospitality Asset Management
  Undergraduate Prerequisites: SHA HF 310 - This course is designed to introduce the student to a rapidly growing area of the lodging industry, namely, asset management. The course will define what asset management is today and examin the skills required to be a successful asset manager. There will be a special focus on the benefits to the hotel owner of hiring an asset manager and the role of the asset manager in representing the owner in deliberations about annual operating budgets and capital plans with the hotel management company. In order to effectuate this understanding, the course will also concentrate on hotel investment analysis including market analysis, benchmarking and pro forma preparation, and developing an asset management plan. 2 cr. Offered Fall Semester.
• SHA HF 432: Hospitality Leadership
  Undergraduate Prerequisites: SHA HF 231, Seniors only - This course will focus on leadership and management for the hospitality industry. Using a leadership continuum as a framework, we will explore several different levels of leadership, from a "traditional" leadership role as the head of a major corporation to the more personal aspect of self- leadership. Several different leadership models will be analyzed and applied to the hospitality industry. Leadership tools will be explored - hands-on, realistic tools that you will be able to use in your personal lives, while in school and in the business world upon graduation. 4 cr. Offered Fall & Spring.
• SHA HF 440: International Experience
  Undergraduate Prerequisites: SHA HF 140 - This requirement is fulfilled by studying and/or working abroad. Students typically enroll in a BU Study Abroad program, another approved study abroad program or attaining an internship abroad. Students are able to satisfy this requirement in other ways but must discuss how with SHA Career Services. All students are required to have their HF440 activities pre-approved by SHA Career Services prior to completing work/activities. 0 cr. Offered Fall & Spring.
• SHA HF 460: Experiential Marketing
  Undergraduate Prerequisites: SHA HF 100, and (SHA HF 260 or QST MK 323), and (CAS WR 150/151/152 or CGS RH 104); First Year Writing Seminar (e.g., WR 100 or WR 120) - This is an advanced course focusing on hospitality marketing strategies for hotels, restaurants, tourist attractions or other related events and experiences. In this course we will build upon and integrate basic marketing principles into complex marketing strategies designed to capture market share. All projects are for real situations with real "clients" to be delivered in real time, enabling us to work with industry professionals. Special attention will be placed on market research, targeted marketing, digital marketing, and presentation skills. Effective Fall 2018, this course fulfills a single unit in each of the following BU Hub areas: Writing- Intensive Course, Creativity/Innovation. 4 cr. Offered Fall & Spring.
  BU Hub Learn More

  • Creativity/Innovation
  • Writing-Intensive Course
• SHA HF 479: Financial Reporting and Analysis
  This course will teach students the process of examining a company's performance in the context of its industry and economic environment in order to arrive at a decision or recommendation. The central focus of financial analysis is financial statement analysis and interpretation of financial disclosures on evaluating the company's performance to improve risk assessment and decision-making. Students will be able to understand company's future risk performance by analyzing the financial statements.
• SHA HF 480: Hospitality and Commercial Real Estate Development
  The Hospitality and Commercial Real Estate Development course will cover the process of real estate development: Site acquisition, navigating zoning and approvals, determining the ideal development plan consisting of one or more components such as hospitality, commercial, retail and residential, selecting a hotel brand through management or franchise agreements, and learn about potential sources of financing. We will also study about the factors that affect an investor's buy/sell/reposition decisions and understand what matters most to the various stakeholders in a development, such as the equity investor, the lender, the operating company, and the brand. Overall, this course will promote sound real estate investments and financial decisions via the knowledge of theory and strategies and their application in the real world.
• SHA HF 491: DIR ST HSPTLTY
  DIR ST HSPTLTY
• SHA HF 619: Hotel Development and Deal Making
  The Hotel Development and Deal Making course will cover the basics of real estate development: Site acquisition, required approvals, zoning, and financial strategies. As it pertains to hotel assets, the course will help students navigate the intricacies of negotiating franchise agreements and management contracts that are necessary for any development deal. This course will also promote sound real estate investment and financial decisions via the knowledge of theory and strategies and their application in the real world. We will learn about potential sources of debt and equity financing through the study of the four quadrants of capital, study about the factors that affect an investor's buy/sell/reposition decisions, and delve into the complex relationship between the equity participant (owner), the lender, the operating company, and the brand.
• SHA HF 621: Advanced Food and Beverage Management
  This course is meant to provide students at the Master's level a broad and practical understanding of foodservice operations for the new world in which we are living. Foodservice encompasses much more than restaurants, though special attention will be paid to various types of restaurants to understand how they operate and what they may look like in the future. Students should expect to gain insight into both strategic and day-to-day operational management, as well as a high-level discovery of the various segments of foodservice.
• SHA HF 631: ADVANCED HR
  This course description is currently under construction.
• SHA HF 667: Fundamentals of Digital Content Development
  This course teaches students to use digital tools to create messaging, story lines, and infographics for print, online, audio and video content marketing. Use of Adobe Photoshop, Premier Pro, In Design and other elements of the Creative Suite will be used to design materials for real lodging and food and beverage clients.
• SHA HF 679: Financial Reporting and Analysis
  This course will teach students the process of examining a company's performance in the context of its industry and economic environment in order to arrive at a decision or recommendation. The central focus of financial analysis is financial statement analysis and interpretation of financial disclosures on evaluating the company's performance to improve risk assessment and decision-making. Students will be able to understand company's future risk performance by analyzing the financial statements.