Graduate Prerequisites: SPH PH720 or instructor permission. - This course explores the use of mass communication as a tool for health promotion, both domestically and internationally. The course examines the role of the mass media in shaping a social and cultural environment that affects the public health, and then reviews a range of mass media strategies available to the practitioner--public communication campaigns, social marketing, public relations, and media advocacy. Students discuss the strengths and limitations of each approach and gain experience in applying these strategies to specific public health problems. Students work in groups on a final project in which they develop and present a proposal for a plan for a public health communication campaign that uses mass media.

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