Applied Business Analytics Graduate Certificate

Available online and on campus, the Graduate Certificate in Applied Business Analytics provides comprehensive coverage of data analytics concepts, techniques, and state-of-the-art tools used in the process of data-driven business decision-making. Students have the opportunity to gain hands-on experience with a variety of analytical models and decision-support tools and to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, human resources management, and others. The curriculum covers advanced software tools and functions such as predictive modeling, text and data mining, visual analytics, simulations, and OLAP tables. Graduates of the program will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, and propose optimal data-based solutions.

Students who complete the Graduate Certificate in Applied Business Analytics will be able to demonstrate:

• The knowledge and skills necessary to better utilize available information in operational, tactical, and strategic decision-making in organizations.
• Experience with various powerful emerging technologies and techniques for increasing the value of both in-house and third-party data sets.
• An understanding of how organizations are using interlinked data-inputs, analytics models, and decision-support tools to better understand their operations, customers, and markets.
• Expertise in web analytics and metrics, and the ability to procure and process unstructured text, and delve into hidden patterns within data sets.
• The ability to facilitate knowledge discovery using data mining and visualization techniques over vast amounts of data.
• Experience with building and assessing machine learning models.

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