Master of Science in Applied Business Analytics

With the accelerating evolution of technology and mobile applications, it is ever more critical for leaders to acquire the skills to assess the burgeoning amounts of data captured. As data-driven business models change the face of industry, developing the ability to capitalize upon this valuable resource is compulsory. MicroStrategy’s 2020 Global State of Enterprise Analytics survey reports that 65% of enterprises plan to invest more toward hiring additional data and analytics talent, while slightly more than a quarter (27%) acknowledge a shortage of the necessary talent and training. Meanwhile, according to McKinsey’s Global Survey of 2020, 43% of respondents see persistent skill gaps in the area of data analytics.

The Master of Science in Applied Business Analytics (MSABA) at BU’s Metropolitan College can help you bridge the gap. With its unique combination of dynamic academic curriculum, the latest educational technologies, flexible delivery modes, advanced pedagogy, and professional contacts within the business analytics industry, the MSABA provides comprehensive coverage of the state-of-the-art concepts, techniques, and tools used in the process of data-driven business decision-making. Whether studying online or on campus, you will gain hands-on experience with a variety of analytical models and decision-support tools, learning to apply them to interlinked data-inputs and large data sets in the areas of marketing, operations, product and technology innovations, financial services, and others. The curriculum covers advanced software tools and functions such as descriptive, predictive, and prescriptive modeling; text and data mining; visual analytics; and business simulations. As a graduate of the program, you will be able to analyze data-driven business processes, select appropriate analytical methods to monitor and identify performance issues, prescribe possible outcomes, and propose optimal data-based solutions.

Students who complete the master’s degree in Applied Business Analytics will be able to demonstrate:

• The knowledge and skills to better utilize available information in operational, tactical, and strategic decision-making in organizations.
• Experience with various powerful emerging technologies and techniques for increasing the value of both in-house and third-party data sets.
• An understanding of how organizations are using interlinked data-inputs, analytics models, and decision-support tools to better understand their operations, customers, and markets.
• Expertise in web analytics and metrics, and the ability to procure and process unstructured text, and delve into hidden patterns within data sets.
• The ability to facilitate knowledge discovery using data-mining and visualization techniques over vast amounts of data.

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