Master of Science in Global Marketing Management

As a student in the Master of Science in Global Marketing Management (MSGMM) program at Boston University’s Metropolitan College, you will benefit from a solid academic core in marketing complemented by state-of-the-art classes in areas with a critical impact on the field—including ecommerce, financial and economic analysis, project management, product and service development, and data analysis. You will obtain a broad understanding of the marketing research, decision-making, and advanced marketing techniques needed to excel in the global marketing field. Boston University’s master’s in Global Marketing Management also provides a well-rounded understanding of the cultural, financial, geopolitical, and international economics issues that affect activities and strategies related to international commerce and importing/exporting.

Students who complete the master’s degree in Global Marketing Management will be able to:

• Analyze the global marketing concepts and test application of the latest digital marketing tools and techniques.
• Develop qualitative and quantitative research utilizing data analytics to measure, analyze, and optimize global marketing strategies.
• Create a strategic plan, launch, and execute global marketing campaigns.
• Understand the importance of behaving ethically in their professional lives.
• Be effective leaders and communicators.
• Demonstrate problem-solving skills, supported by appropriate analytical and quantitative techniques.

Second Master’s Degree Option

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