Broadway Booking Office NYC and BY Experience Form Industry-First Partnership
Broadway Booking Office NYC, a leading theatrical tour booking, marketing, and press company representing award-winning musicals and plays, and BY Experience, the world’s leading global distributor of events to cinema screens, have teamed up to bring filmed theater performances to Broadway touring theaters across the United States.
Through this unique partnership, patrons are welcomed back safely into Broadway touring theaters for socially distanced screenings of filmed performances, providing local presenters a revenue-generating, community building opportunity, at low financial risk.
Featured titles include: the Broadway and West End hits Kinky Boots and 42nd Street, plays from UK’s National Theatre Live including Frankenstein (Benedict Cumberbatch) One Man, Two Guvnors (James Corden), All My Sons (Sally Field / Bill Pullman), Fleabag (Phoebe Waller-Bridge), King Lear (Sir Ian McKellen) and titles from the series “Great Art on Screen,” featuring 90-minute visual art documentaries on masters such as Frida Kahlo, Tintoretto, and landmark showplaces such as The Prado Museum and Hermitage Museum.
Presentations have already been booked in the following venues/cities: Walton Arts Center in Fayetteville, Arkansas; Cam-Plex in Gillette, Wyoming; Paramount Theater in Austin, Texas, with more to come!
Presenter feedback:
“During this extended “intermission,” Walton Arts Center is thrilled to be able to offer high-quality, professionally filmed theater experiences to our patrons through a partnership with BBO NYC and BY Experience. Knowing that our audiences miss live theater experiences, we believe that these films presented on a large screen in a theater that allows patrons to socially distance will bring back some of the excitement to our venue in a safe and responsible way,” said Scott Galbraith, Vice President and Executive Producer at Walton Arts Center.
Jessica Howard, Performing Arts Manager at Cam-Plex shared, “The digital experience of 42nd Street: The Musical was fantastic! The platform was amazing and easy to use. The audience loved the show! We are looking forward to offering more shows this way.”
Lietza Brass, Chief Programming Officer of the Paramount Theatre in Austin said: “This week we are reopening our theatre to live audiences for the first time in 6 months with our Classic Film Series. We’re very excited to be working with BBO and BY Experience to enhance this popular series with NT Live titles like Fleabag starring Phoebe Waller-Bridge. This is the sort of fun and fresh content that Paramount audiences have missed and are looking forward to seeing again, in a safe and socially distanced environment.”
Steven Schnepp, President of BBO NYC said, “We are thrilled to be working with BY Experience on this unique offering. Presenters of Broadway touring shows at theaters across the country have sought ways to welcome audiences back to their venues. Filmed Theater content is an important and exciting way for Broadway presenters to safely plan this return.”
Julie Borchard-Young, BY Experience said, “We are always eager to share our great events with the widest possible audience. The Broadway Booking Office team has built wonderful relationships with venues across the country where theater-lovers are served. During the on-going health crisis, the filmed theater events will offer audiences a chance to experience world-class productions at a familiar and trusted venue that typically hosts live theatrical presentations. We hope this initiative becomes part of the calendar such venues offer when live tours can recommence.”
Learn more about Broadway Booking Office at www.bbonyc.com
Learn more about BY Experience at www.byexperience.net
BROADWAY BOOKING OFFICE NYC is a leading theatrical tour booking, marketing, and press company representing award-winning musicals and plays. Currently: Jersey Boys, Cameron Mackintosh’s spectacular new production of Andrew Lloyd Webber’s The Phantom of the Opera, Les Misérables, Beautiful – The Carole King Musical, A Bronx Tale, Summer: The Donna Summer Musical, Sting starring in The Last Ship, Be More Chill, Potted Potter, The Heroin Diaries Musical, The Crown – Live!, and Andrew Lloyd Webber’s Love Never Dies. www.bbonyc.com
BY Experience is the world’s leading global distributor of alternative content and events to cinema screens. Since its formation in 2003, BY Experience has distributed over 250 unique events to cinema audiences globally, including the three leading series in cinemas, The Met: Live in HD (Worldwide HD Distribution Representative, from 2005 to the present), National Theatre Live (ex-UK, from 2009 to the present), Bolshoi Ballet in Cinema (North America, from 2014 to the present). BY Experience offers cultural, entertainment, educational and inspirational content producers the opportunity to reach audiences in an innovative, communal manner through distribution of live high-definition digital events to over 3,000 cinemas and performing arts centers in 75+ countries. Millions of tickets have been sold to date. BY Experience is an independently owned and operated firm, based in New York and led by the founders, Robert & Julie Borchard-Young.
Contact: Kent McIngvale/Jenny Bates, BBO NYC, kent@bbonyc.com, jenny@bbonyc.com