MET Introduces New Arts Marketing Graduate Certificate

Boston University’s Metropolitan College recently launched the four-course Graduate Certificate in Arts Marketing. Designed to support those early in their careers looking to gain employ with an arts-driven organization as a marketing manager, it’s the perfect course of study for those seeking to develop their talents in the promotion, advertising, and marketing of the arts.

Available both on campus (Fall 2024) and in an online format (Spring 2025), what sets the Arts Marketing program apart is that it is offered in collaboration between BU MET’s Arts Administration program and its Department of Administrative Sciences. This means you’ll get training in marketing techniques, marketing segmentation, social media marketing, data analytics, and strategic decision-making from the same instructors who teach in BU MET’s graduate programs in Advertising and Global Marketing.

With the Arts Marketing certificate at BU’s Metropolitan College, you can refine the talents it takes to play a vital role in helping arts organizations succeed—in just 8 to 12 months. Visit the BU MET website to learn more about this exciting graduate study option.