Arts Marketing Graduate Certificate

Available on campus and online, the four-course Graduate Certificate in Arts Marketing is ideal for those seeking to position themselves as effective practitioners of marketing for the arts. Offered in collaboration with Metropolitan College’s Department of Administrative Sciences, this hands-on, professional program provides a competitive advantage in an era of changing media and marketing techniques.

Students enrolled in the Arts Marketing certificate program will engage in course work that is designed to build a sophisticated skillset in the latest approaches to arts marketing, promotion, and advertising. Those who complete the program will have the requisite skills to pursue a career as an arts marketing manager within an arts organization, including advanced training in marketing techniques, data analytics, social media marketing, strategic decision-making, and marketing segmentation.

Students in the Arts Marketing program take two Arts Administration courses and select two electives drawn from BU MET’s graduate programs in Advertising and Global Marketing.

The certificate is open to qualified applicants who have earned a bachelor’s degree from a fully accredited college or university in the United States or abroad. All candidates for admission are selected on the basis of undergraduate transcripts, academic and personal references, and related work experience.

Newsweek magazine ranked Boston University’s online programs #4 in the nation in its 2023 survey.

Course Requirements

The certificate consists of four graduate courses for a total of 16 credits. Students take two required core courses and choose two additional courses, as listed below.
Courses
(Four courses/16 credits)

• MET AR 720 Marketing and Audience Development for the Arts
• MET AR 721 Advanced Arts Marketing Analytics

Select Two Additional Courses:

• MET AD 601 Digital Platforms and Quantitative Marketing
• MET AD 648 Ecommerce
• MET AD 654 Marketing Analytics
• MET AD 737 Innovative Marketing Techniques
• MET AD 856 Market and Economic Research and Analysis
• MET AR 753 Current Trends in the Performing Arts Industry
• MET CM 707 Writing for Media Professionals
• MET CM 719 Interactive Marketing Communications
• MET CM 726 Strategic Brand Solutions
• MET CM 739 Principles of Search Engine Marketing
• MET CM 744 Design and New Media

Transfer of Credits to Degree Program

Upon completion, interested students may apply for admission to the Master of Science in Arts Administration degree program. If accepted, select credits earned toward the graduate certificate will be applied to the degree program.