Letter from the Publisher – May 2024
Welcome to the Second Part of our Marketing Innovation edition of The Boston Hospitality Review. As was shared in Part I, the Q&As depicted here reflect conversations with several esteemed experts and depict varying perspectives and philosophies of innovative hospitality marketing. The featured contributors in both parts of this series stem from an exciting range of professional backgrounds and disciplines. The common thread? Innovative Hospitality Marketing is comprised of strategic and creative thinking, reflection of best practices, and data-driven solutions.
The Boston University School of Hospitality Administration is pleased to present these accomplished professionals who have and continue to impact our industry in notable ways. And we are grateful for their friendship with our School and inspiration to our students. Please peruse through these narratives and experiences and enjoy this reader-friendly master class of innovative hospitality marketing.
Warmly,
Arun Upneja, Ph.D.
Dean of Boston University School of Hospitality Administration