A Perfect Match: An Interview with DJ Bosse and Chef Christopher Coombs of Bosse – A Premier Pickledom Experience

What do you get when a former professional athlete and an award-winning chef team up as entrepreneurs? If it’s DJ Bosse and Christopher Coombs, the answer is a perfect match. Together, they have launched Bosse – A Premiere Pickledom Experience – a groundbreaking establishment in Natick, Massachusetts, that combines the excitement of pickleball with remarkable dining experiences tailored to a range of venues. 

Bosse features twenty-one state-of-the-art pickleball courts that cater to players of all skill levels, from novices to seasoned athletes. Beyond sports, this venue promises a diverse culinary experience, with menus that range from a French café to a rustic Italian eatery and a casual sports bar. Designed as a community hub, Bosse encourages social interactions through themed events and friendly competition, making it a vibrant gathering place for families and friends. 

As Bosse and Coombs embark on this exciting journey, their innovative vision is poised to redefine the intersection of food and sport, inspiring the hospitality industry with their unique approach.

What exactly is the Bosse Premier Pickledom Experience all about?

DJ: The essence of our Bosse experience lies in the fusion of sports and entertainment, where we combine high-quality food and beverages with an atmosphere of friendly competition. Our objective is to establish a welcoming environment for individuals of all demographics—young and old—where enjoyment, laughter, and camaraderie can flourish. We aim to make entertainment accessible to everyone, transcending the traditional country club model. 

There really is something for everyone. From a sports theater to a golf simulator, to a darts lounge, to personal training, to a kid’s club, to a multitude of dining options – but at the heart of the experience is pickleball. The demographics of pickleball are evolving rapidly, becoming increasingly younger over the years. Initially, the sport attracted older participants, particularly former athletes. However, we are now witnessing a notable influx of younger individuals, from juniors to young professionals, who appreciate pickleball as a social activity. This growth reflects the sport’s ability to foster community engagement across various age groups. When you put together all we have to offer, the result is a very special community that’s comprised of people who share common interests. 

How does hospitality play a role in your success?

“Hospitality is a vital element of our business strategy. Without it, the overall experience can become impersonal and sterile, diminishing customer loyalty.“

DJ: A warm, inviting atmosphere significantly enhances guest retention rates. We believe that elevating the quality of human interactions has a direct positive impact on profitability and customer loyalty. The way we prioritize our guest experiences and uphold operational standards serves as a testament to the powerful impact of hospitality.

How did you approach the dining experiences you created especially for Bosse?

Chris: The dining experiences at Bosse are centered around presenting flavor through a variety of exciting culinary formats. We offer a selection of menus, ranging from a French café to a rustic Italian eatery and a casual sports bar. Each menu is designed to enhance the Bosse atmosphere while catering to a diverse array of patrons. 

Chris, with your reputation as a distinguished chef, how does the culinary experience differ from your previous endeavors?

Chris: At Bosse, I am eager to explore new culinary avenues that extend beyond the confines of fine dining. The focus here is on delivering approachable yet delightful dishes, allowing guests to savor their meals in an informal setting—a space where laughter, celebration, and meaningful connections can thrive, regardless of age.

What inspired the diverse range of dining options at Bosse?

Chris: The inspiration comes from the desire to create a culinary journey that complements the dynamic nature of our sports environment. We understand that guests may visit for different reasons—some for competitive play and others for a relaxed dining experience. By offering a variety of formats, we cater to various tastes and dining preferences, ensuring that every visit can be unique. 

The dining experience at Bosse is intended to be seamlessly woven into the overall ambiance of the venue. For instance, our courtside menu will feature quick and easy bites, allowing guests to enjoy their meals without missing the action on the courts. We also aim to encourage socialization among players and diners alike—whether it’s before or after a match, patrons will be able to gather, share stories, and enjoy high-quality food together. 

Will there be seasonal or themed menus that reflect the spirit of the events at Bosse?

Chris: Yes, absolutely! We plan to introduce seasonal menus and host themed culinary events that align with our pickleball activities. For example, during special occasions or community events, we might offer menus that highlight local ingredients or feature cuisine from different cultures. This flexibility will enhance the guest experience, making every visit feel special and engaging.

How does the design of the dining spaces enhance the overall guest experience at Bosse?

DJ: The design of our dining spaces has been thoughtfully planned to create a comfortable and welcoming atmosphere. Each area—whether it’s the café or the courtside lounge—has a unique decor that complements its purpose. The open layout encourages interaction, allowing diners to view the courts while enjoying their meals, creating a lively social environment. The goal is for guests to feel as if they are part of a larger community, whether they are dining or playing. 

Will you collaborate with local chefs or food producers? 

Chris: Yes, we are looking to collaborate with local chefs and food producers to highlight the flavors and ingredients of the surrounding community. Not only does this promote local businesses, but it also enriches our menu by infusing it with fresh, high-quality ingredients. We believe that supporting local agriculture and businesses will elevate the dining experience while reinforcing our commitment to community engagement. 

What can guests expect in terms of dietary options and inclusivity in the menu?

Chris: Inclusivity is a key consideration in our menu design. We are committed to offering a range of options that cater to diverse dietary needs, including vegetarian, vegan, and gluten-free choices. My philosophy is that great food should be accessible to everyone, and we will continuously adapt our offerings to ensure all guests feel welcome and satisfied.

How does technology play a role in the Bosse experience?

DJ: We invested significantly in technology to streamline the guest experience. This includes an intuitive booking system that simplifies scheduling for our courts and dining options. Additionally, we are incorporating interactive elements, such as glow-in-the-dark pickleball events, which enhance the atmosphere during evening games. Our goal is to enhance enjoyment while ensuring that our technology facilitates, rather than replaces, personal interactions. 

Chris: While technology is essential for operational efficiency, it is crucial that it is complemented by genuine human engagement. Every technological element implemented must be executed thoughtfully, ensuring that we maintain warm, personal connections with our guests. 

Culture appears to be a key part of your business philosophy. What qualities are you looking to instill in your staff? 

Chris: Passion is the principal quality we seek in potential hires. When we conduct interviews, we prioritize the candidate’s enthusiasm for being part of a unique venture. Although skills can be developed, the emotional drive to contribute to something special is fundamental to our culture at Bosse. 

DJ: Absolutely. We also want team members who are dedicated to fostering relationships with our guests and contributing positively to the atmosphere at Bosse. It is essential that every employee understands the vital role they play in shaping the overall guest experience. 

Considering the ambitious nature of your project, how do you plan to address the potential challenges that may arise?

DJ: Challenges are a natural part of any venture, much like in sports. It is crucial that we remain adaptable and resilient, responding to obstacles as they come. Encouraging open communication among our team members and focusing on our common goals will be key to overcoming any difficulties we encounter. 

Chris: Indeed, staying agile and receptive to feedback, both from team members and guests, is essential. Continuously refining our approach based on insights gained is necessary for our sustained success.

How does Bosse incorporate Experience Innovation to enhance guest engagement?

DJ: At Bosse, we are committed to Experience Innovation by not only redefining the traditional pickleball venue but also integrating a variety of interactive and engaging elements. For instance, we plan to introduce technology-driven experiences, such as augmented reality games that guests can participate in while waiting for their court time. Additionally, we envision hosting workshops and clinics led by pickleball pros and culinary sessions with our chefs, allowing guests to learn and engage in unique ways that blend sport and food. This innovative approach is about creating memorable experiences that go beyond just dining or playing pickleball—it’s about fostering an environment where guests can actively participate and connect on multiple levels.

What lasting impact do you hope to achieve within the local community and the hospitality industry with Bosse? 

“DJ: Our primary goal is to leave a positive imprint on our community by fostering connections through food and sport. We want to be recognized as a hub for health and wellness while bringing people together through shared experiences. “

Chris: For me, the aim is to redefine contemporary hospitality. I aspire to inspire others in the culinary industry to value community engagement and innovation alongside traditional excellence in food. If our efforts lead to a systematic change in how food and sport can be intertwined meaningfully, that would be a significant achievement. 

The insights shared by Bosse and Coombs offer a thoughtful perspective on the evolving hospitality landscape. Their commitment to merging culinary artistry with athleticism reflects a growing trend toward creating spaces that prioritize community engagement, quality, and unique experiences. Their approach suggests that enhancing the guest experience involves more than just food and activities; it requires a commitment to building relationships and fostering a welcoming atmosphere.