Welcome to the Design Edition of Boston Hospitality Review by featured editor Rand Morris, adjunct professor at the BU School of Hospitality Administration and Environments Design Director at Proportion Design LLC. Branding and design have never been more relevant as BU School of Hospitality Administration introduces Experience Innovation—a fresh approach to redefining hospitality. While we […]
Interview with Larry Traxler Senior Vice President of Global Design at Hilton Please describe your introduction to hospitality, and what initially drew you to the industry. Larry Traxler (LT): Trained as an architect, I’ve lived in that intersection between brand, built environment, and guest experience since straight out of college, when I started with Jordan […]
Interview with Michael Morris CEO of the Food Hall Co. Please describe your introduction to the hospitality industry. Michael Morris (MM): I started out of college right into real estate (both development and leasing) and was very fortunate to find a role at a local company based in Baltimore called The Cordish Companies which […]
Interview with Laura McKoy Creative Director and Vice President of Interior Design for Omni Hotels & Resorts Please describe your introduction to hospitality, and what initially drew you to the industry. Laura McKoy (LM): My college internship was at a hospitality design firm in Washington D.C. that did design work for Marriott. At the time, […]
Interview with Robin Brown Founder and Principal of Spot On Ventures Please describe your introduction to hospitality, and what initially drew you to the industry. Robin Brown (RB): The desire to own a motorcycle, at the age of 16, and to get a motorcycle driver’s license — that was the aspiration. It led me to […]
In recent years, branding has evolved beyond the familiar trappings of logos and color styles into a decidedly more nuanced and holistic “experience,” underpinned by a guiding, foundational strategy with interwoven physical and digital touchpoints. In a similar fashion, hospitality design has expanded beyond the usual typology to become a lifestyle and mindset. A purposeful […]
Welcome to the Second Part of our Marketing Innovation edition of The Boston Hospitality Review. As was shared in Part I, the Q&As depicted here reflect conversations with several esteemed experts and depict varying perspectives and philosophies of innovative hospitality marketing. The featured contributors in both parts of this series stem from an exciting range […]
A BHR Interview with Lindsay Milne Vice President of Marketing, Meet Boston Lindsay, how easy or difficult was it to transition from sport marketing to hospitality and destination marketing? There has definitely been a lot to learn! Like any change in industry, there are nuances that take some time to adjust to and plan for. […]
A BHR Interview with Sandra King, Principal and Founder, STKing Associates LLC Sandra, what are some of the more effective tools companies use to monitor and measure sentiment, trends, and preferences? Social listening is increasingly being done to better understand the chatter about companies, products, and services. Employing tools available through various AI platforms […]
How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]