A BHR Interview with Roger Drake, Interim Chief Marketing Officer, Condado Tacos Roger, what are some of the more innovative marketing methods you utilize for the restaurant brand today, and why are they effective? Partnerships and collaborations that create a win-win opportunity work really well for this brand. Matching the restaurant brand’s target guest base […]
A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]
A BHR Interview with Dylan Huey Gen Z Founder, TEDx Speaker, Digital Creator & Musician at Rodin’ Flash Dylan, explain the mission of REACH, and why you were compelled to establish the organization. REACH was conceived out of a clear void in the academic and professional ecosystem for collegiate individuals deeply passionate about the evolving […]
A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]
A BHR Interview with Julie Freeman, Executive Vice President of Public Relations for the Americas, MMGY Global Julie, how long have you been in the business of hospitality marketing, and what have you seen as an evolution for creative or effective campaigns? Personally, I’ve been in travel and hospitality public relations for more than 25 […]
A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]
A BHR Interview with Pete Rosenblum, President, Map360 Pete, please share a bit about the work your agency provides and why the Map360 approach is distinct from other agencies? MAP360co is a truly unique and non-traditional advertising, marketing and PR agency. We do not compete with giant agencies as we specialize in specific services, sectors, […]
A BHR Interview with Kendall McCreary, Influencer Marketing Strategist, bread & Butter Kendall, how important is influencer marketing in the work you do with hospitality or lifestyle brands? Why? Influencer Marketing is extremely important, as we continue to see its impact on how consumers make decisions. We are seeing TikTok beginning to be labeled as […]
A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]
A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]