A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]
If your marketing is effective, would you consider it innovative? Is innovative marketing always effective? How can we be so sure? Today’s marketers, particularly in hospitality, deserve loads of credit; there is so much to know. The ecosystem of marketing continuously grows, and the opportunities continually evolve. There is so much knowledge needed to sustain […]
The mission of Boston University’s School of Hospitality Administration (BU SHA) is more important now than ever. To educate and prepare the next generation of hospitality innovators, leaders, and advocates is what our industry, our world even, truly needs. The hospitality business and global landscape is still in a period of post-pandemic revolution, and we […]