A BHR Interview with Pete Rosenblum, President, Map360 Pete, please share a bit about the work your agency provides and why the Map360 approach is distinct from other agencies? MAP360co is a truly unique and non-traditional advertising, marketing and PR agency. We do not compete with giant agencies as we specialize in specific services, sectors, […]
A BHR Interview with Kendall McCreary, Influencer Marketing Strategist, bread & Butter Kendall, how important is influencer marketing in the work you do with hospitality or lifestyle brands? Why? Influencer Marketing is extremely important, as we continue to see its impact on how consumers make decisions. We are seeing TikTok beginning to be labeled as […]
A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]
A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]
A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]
If your marketing is effective, would you consider it innovative? Is innovative marketing always effective? How can we be so sure? Today’s marketers, particularly in hospitality, deserve loads of credit; there is so much to know. The ecosystem of marketing continuously grows, and the opportunities continually evolve. There is so much knowledge needed to sustain […]
The mission of Boston University’s School of Hospitality Administration (BU SHA) is more important now than ever. To educate and prepare the next generation of hospitality innovators, leaders, and advocates is what our industry, our world even, truly needs. The hospitality business and global landscape is still in a period of post-pandemic revolution, and we […]
July 2022 By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We have all witnessed how the power of digital marketing and social media in particular can be used for good, or how it can be manipulated for malicious […]
By Mai Shalvi, SHA ’22, MMH ’22 Marketing is powerful. It allows brands to connect with customers and enhance experiences. It can uncover the needs of consumers and build strong relationships. It can also foster positive social change. Research suggests that consumers expect brands to be socially responsible, with 70% of Americans believing it is “somewhat” […]
By Mackenzie Miers, SHA ’21, MMH ’22 Social media has completely changed the world within a timespan of twenty-five years as the first channel of social media was launched in 1997 (A brief history of Social Media, 2021). Whether people started utilizing social media platforms as early as MySpace or more recently when downloading TikTok […]