Category: Winter 2018

When is a Group a Chain, and a Chain a Brand?

  By Christopher Muller When is a Group a Chain, and a Chain a Brand? The subtle change in Boston’s “independent” restaurant market. Over the past four decades, in a slow but inexorable manner, a growing corporate imperative has replaced the independent restaurant in most markets. In greater Boston, possibly more than in many similar […]

Blockchain Technology & its Implications for the Hospitality Industry

By Tarik Dogru, Makarand Mody, & Christie Leonardi “A world with little or no intermediaries where there is no need to build trust between people and transactions are completed in seconds. This is the promise of the Blockchain Technology.” -Tarik Dogru Blockchain technology and its economic, social, and technological implications, mainly in the form of the cryptocurrency Bitcoin, […]

How Does My Neighbor Feel About my Airbnb?

  By Makarand Mody, Courtney Suess & Tarik Dogru The sharing economy and Airbnb in particular, has drawn significant media attention. A major disruptor to a global hospitality and tourism industry that remained relatively static for decades, the sharing economy has deeply divided its proponents and critics. The industry’s initial response was to shrug off […]

5 Keys to Successful Hospitality Leadership

By Sarah Andersen After completing the senior capstone Hospitality Leadership course at Boston University, I had the chance to reflect on the class topics and apply the teachings to my personal life. The course explored several different levels of leadership, from the head of a major corporation role to developing self-leadership. I learned the importance […]

Cutting Through the Online Hospitality Clutter: 10 Best Practices for Organic Visibility

By Juan Lesmes and Leora Lanz It wasn’t that long ago when digital marketing surfaced as indispensable practice for the hospitality industry. As time moved forward, hotel marketing departments established roles to manage the digital positioning and visibility of the property. Thus, we witnessed hospitality brands which were ‘present’ on social media outlets, adopting paid […]