Jochen Wirtz
Professor of Marketing, National University of Singapore
- Title Professor of Marketing, National University of Singapore
Jochen Wirtz is Vice Dean of MBA Programmes and Professor of Marketing at the National University of Singapore. Further, he is an international fellow of the Service Research Center at Karlstad University, Sweden, an Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US, and a Global Faculty of the Center for Services Leadership (CSL) at Arizona State University, USA. Dr. Wirtz is a leading authority on service management and has over 200 academic publications, including six features in Harvard Business Review and over 20 books. His latest books include Intelligent Automation – Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human (2021) and Services Marketing: People, Technology, Strategy (9th edition, 2022). Watch Jochen’s Master Class to better understand service robots and their implications – https://www.youtube.com/c/ProfessorJochenWirtz . Linkedin