Michael J. Goldrich

Michael J. Goldrich, founder and chief advisor of Vivander Advisors, excels in digital and AI strategies, driving transformative growth. He is the author of “Too Many Hats, Too Little Time” about leveraging generative AI to create your own on-demand 24/7 virtual board of advisors. His expertise in generative AI establishes him as a prominent figure in this fast-growing field. He developed a five-step process to guide companies in AI transformation. Goldrich further extends his influence by serving as Chief Experience Officer at The Hotels Network, an organization driven by AI and data. His expertise in “predictive personalization” has established him as a sought-after consultant and a pivotal figure in shaping the future of customer engagement within the hospitality sector. 
 
During Michael’s tenure as Head of Global Marketing at Club Quarters Hotels, he successfully pivoted to the post-pandemic target business segment to attract younger, local leisure travelers, boosting brand contribution. His wide-ranging experience includes transforming marketing organizations by implementing and optimizing e-commerce and digital capabilities for global businesses such as Starwood, Accenture, Monster Worldwide, and Wyndham. 
 
Michael’s innovative contributions have earned him various accolades, including the Platinum Adrian Award for an exceptional social media campaign, Gold Adrian Award for an inventive website, and “40 under 40” from the Westchester Business Council. In 2020, HSMAI selected him as one of the Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization. 
 
Holding a BA in Literature from the University of Michigan and an MA in Business Communications from Northwestern University, Michael Goldrich is a dedicated leader committed to delivering value to organizations seeking to advance their projects and elevate their performance.

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