Stefanie Paluch
Professor of Marketing, RWTH Aachen University
- Title Professor of Marketing, RWTH Aachen University
Stefanie Paluch is Professor for Services and Technology Marketing at RWTH Aachen University. She is a Research Fellow at King’s College in London and she was appointed Senior Fellow at Hanken School of Economics in Helsinki. Her research focuses on the perception and acceptance of AI, e.g. service robots and smart services by consumers and their implementation in an organizational context. She publishes her research in leading international journals such as the Journal of Service Research, Journal of Business Research, Journal of Service Management, Journal of Service Marketing, and the Journal of Service Theory and Practice. Linkedin