Vivica I. Kraak
Associate Professor; Food and Nutrition Policy, Department of Human Nutrition, Foods, and Exercise, Virginia Tech
- Title Associate Professor; Food and Nutrition Policy, Department of Human Nutrition, Foods, and Exercise, Virginia Tech
- Education B.S. Nutritional Sciences, Cornell University
M.S. Nutritional Sciences, Case Western Reserve University
Ph.D. Population Health, Deakin University
Vivica I. Kraak, PhD, MS, RDN is Associate Professor of Food and Nutrition Policy in the Department of Human Nutrition, Foods, and Exercise at Virginia Tech in Blacksburg, Virginia. She has more than 30 years of professional experience and has researched strategies to improve government policies, business practices and mobilize civil society support to address undernutrition, obesity, diet-related non-communicable diseases, and climate change. She teaches courses on food and nutrition policies in the United States (U.S.), and active transport for a healthy sustainable planet. Current research projects include: testing a media campaign typology to develop strategic communications for a social movement to promote healthy beverage behaviors; examining how digital technology is transforming food retail; developing a multi-dimensional digital food and nutrition literacy framework to guide online food retail policy and practices to reach American customers; and evaluating corporate commitments and public-private partnerships to support healthy, resilient and sustainable diets, food environments and food systems for populations globally.