Memo to Leaders: “Enchanted” Marketplaces and Workspaces are on the Horizon
By: James Houran, Ph.D.Managing Director at AETHOS Consulting Group and J. Bruce Tracey, Ph.D. Professor at Cornell University’s School of Hotel Administration Pine and Gilmore’s (1999) famous concept of the “experience economy” – introduced nearly 25 years ago – asserts that businesses intent on competition or differentiation must deliver “memorable events” for consumers because such […]