Tag: AI in marketing

Marc Mazodier, Professor, ESSEC Business School

in 2024, April 2024, Digital Marketing, Marketing 0 comments

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]

Tags: AI in marketing, consumer needs, creativity, customization, ESSEC Business School, European brands, experienced-focused service, hospitality industry, lifestyle brands, Marc Mazodier, market research, marketing initiative, relevance, salespeople importance, simplicity

Nelson Boyce, Managing Director, Google

in 2024, April 2024, Digital Marketing, Marketing 0 comments

A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]