Tag: AI technology

Why did it go wrong? When brands use influencers for social impact and don’t gauge the target audience first.

in 2024, Digital Marketing, Marketing, May 2024

A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]

Tags: AI technology, audience understanding, brand engagement, consumer brands, consumer goods, hospitality brands, influencer campaigns, innovative marketing, lifestyle brands, marketing risks, mass media advertising, target audience

Nelson Boyce, Managing Director, Google

in 2024, April 2024, Digital Marketing, Marketing

A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]