Welcome to the Second Part of our Marketing Innovation edition of The Boston Hospitality Review. As was shared in Part I, the Q&As depicted here reflect conversations with several esteemed experts and depict varying perspectives and philosophies of innovative hospitality marketing. The featured contributors in both parts of this series stem from an exciting range […]
How do we identify marketing that is notably “innovative?” And can we determine if a particularly creative and nuanced ad, for example, or messaging or brand voice, is not just “innovative,” but also effective? Does marketing in hospitality or travel and tourism come through on the other end as “innovative” or simply, effective”? And then […]
A BHR Interview with Tatiana Panyukova-Adragna, Experiential Luxury Advisor, University Lecturer, and HEC Paris EMBA Candidate 2023. How do you define hospitality and how do you think the hospitality industry should be perceived? Hospitality is a constantly evolving industry that is the marrow of society. Individually and collectively, we desire human interaction. The hospitality industry […]
A BHR Interview with Ian Carter, Chairman of Watches of Switzerland Group How do you define hospitality? Many think hospitality is about travel and tourism, hotels, and restaurants. But I believe hospitality extends far beyond that. I believe hospitality is based on human interaction; people serving people with goods and services. There’s a genuine opportunity […]
A BHR Interview with Richard Coraine, Cofounder of Union Square Hospitality Group. How do you define hospitality? Hospitality is so much more than an industry. Although many people describe it as hotels and restaurants, I believe those perceptions are rooted in the past. I think there’s an important opportunity to redefine the concept. Hospitality is […]
A BHR Interview with Tim McLaughlin, Cofounder and CEO of GoTab Tune in: Distinguished podcast interview: More Fun and Less Friction How do you define hospitality, and what role should technology play? One of our longtime clients with the Mandarin Oriental Hotel Group defined luxury as getting what you want, when you want it, however […]
A BHR Interview with Greg F. Burke, MD, FACP, Chief Patient Experience Officer, Geisinger Health System What is the role of Chief Patient Experience Officer all about? The role of Chief Patient Experience Officer operates on two critical levels. First is working with clinicians, frontline staff, and all our new hires and educating them on […]
By Jonathan Katz, Lecturer in Branding and Marketing, Boston University School of Hospitality Administration What does hospitality mean to you? In fact, what does the hospitality industry mean to you? Are your answers based on perceptions grounded in the past? Are they formed on the foundation of your day-to-day responsibilities? Or are they fueled by […]
There is no greater responsibility for every institution of higher education than cultivating the next generation of leaders. At Boston University’s School of Hospitality Administration (SHA), we view this as our mandate. I believe we must empower our students and all within our industry today by inspiring new ideas, embracing change and leading by example. […]
This special edition of Boston Hospitality Review on Leadership arrives on the heels of our school’s marquee event, the Hospitality Leadership Summit. Untethered by the bounds of conventional hospitality categorizations, the featured speakers represented the expansiveness of Hospitality. To give you a flavor of the wide array of topics, the visionaries included Deborah Torres, the […]