business practice | Boston Hospitality Review

How to Avoid Sustainability Marketing Myopia

in 2022, Consumer Behavior Edition, October 2022

By Juliette Van Vleck, Boston University ’23 What is Sustainability Marketing Myopia? On a physical level, myopia is nearsightedness, a common vision condition that causes objects farther away to appear blurry while objects close by are crystal clear. Examining this physical condition through an abstract lens, marketing myopia refers to a lack of insight into […]

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Still Searching for Excellence

in Business Practices, Hotel and Lodging, Human Resources, Restaurants, Summer 2013

By Bradford Hudson Three decades ago, American industry was obsessed with quality management. Thomas Peters and Robert Waterman helped create the enthusiasm during this era with their best-selling book In Search of Excellence. Although the subsequent quality movement was quite successful in the manufacturing sector, it has been less successful in services. Indeed, there is […]

Tags: Bradford Hudson, business, business practice, hotel, management, operations, restaurant, travel

Tag: business practice

How to Avoid Sustainability Marketing Myopia

Still Searching for Excellence