Tag: customer experience

Apple, Nike, and brands that define, not follow industries

A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality?  I’ve always loved the rich sensory experience of hospitality. The design of a […]

Terry Jones, Author and Founder, Travelocity

A BHR Interview with Terry Jones, Author and Founder, Travelocity Terry, as you’ve participated and witnessed the state of travel and hospitality marketing over time, is there a philosophy or theme that you’d stress for today? Travel and, in particular, hospitality today, is about the experience. But how can hospitality brands make that experience more […]

How Will You Experience Innovation?

A BHR Interview with Tatiana Panyukova-Adragna, Experiential Luxury Advisor, University Lecturer, and HEC Paris EMBA Candidate 2023. How do you define hospitality and how do you think the hospitality industry should be perceived?  Hospitality is a constantly evolving industry that is the marrow of society. Individually and collectively, we desire human interaction. The hospitality industry […]

The Roles of Human Interaction and Innovation in Hospitality

A BHR Interview with Ian Carter, Chairman of Watches of Switzerland Group  How do you define hospitality?  Many think hospitality is about travel and tourism, hotels, and restaurants. But I believe hospitality extends far beyond that. I believe hospitality is based on human interaction; people serving people with goods and services. There’s a genuine opportunity […]