Tag: customer satisfaction

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

in 2022, Consumer Behavior Edition, October 2022 14 comments

By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]

Tags: , , , , , , , , , , ,

What are the Implications of Service Robots in Hospitality for Consumers?

in 2022, Consumer Behavior Edition, October 2022 9 comments

By Jochen Wirtz, Professor of Marketing, National University of Singapore; Werner H. Kunz, Professor of Marketing, University of Massachusetts; and Stefanie Paluch, Professor of Marketing, RWTH Aachen University The Service Revolution has begun  The Industrial Revolution, started in the late 18th century, dramatically increased our standard of living by making high-quality, low-cost manufactured goods available […]

Tags: , , , , , , , , , , , ,