Tag: data privacy

Nelson Boyce, Managing Director, Google

A BHR Interview with Nelson Boyce, Managing Director, Google Nelson, can you tell us a bit about your role at Google and your connection to the business of hospitality I co-lead the US Advertising Sales for the travel category. My partners include OTAs like Priceline, Metas like Tripadvisor, Suppliers like Marriott Bonvoy and cruise lines […]

Digital Marketing: Enabling Brands to Connect With Consumers Through Emotion

By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]