A BHR Interview with Roger Drake, Interim Chief Marketing Officer, Condado Tacos Roger, what are some of the more innovative marketing methods you utilize for the restaurant brand today, and why are they effective? Partnerships and collaborations that create a win-win opportunity work really well for this brand. Matching the restaurant brand’s target guest base […]
A BHR Interview with Dylan Huey Gen Z Founder, TEDx Speaker, Digital Creator & Musician at Rodin’ Flash Dylan, explain the mission of REACH, and why you were compelled to establish the organization. REACH was conceived out of a clear void in the academic and professional ecosystem for collegiate individuals deeply passionate about the evolving […]
A BHR Interview with Adam Wallace Founder and CEO, Spherical Adam, you grew up in the world of hotels thanks to your uncle and his role at the Roger Smith. What fascinated you about hospitality marketing in your early days of hospitality? I’ve always loved the rich sensory experience of hospitality. The design of a […]
By Jonathan Katz, Partner, ACOM Healthcare; Board Member, National Tay-Sachs & Allied Diseases Association; Lecturer, Boston University – School of Hospitality Administration The dominance of digital marketing is a natural outgrowth of the continual rapid advancement of technology and how society has embraced digital platforms as a fundamental way of communicating. With each jump forward, […]
By Mai Shalvi, SHA ’22, MMH ’22 Marketing is powerful. It allows brands to connect with customers and enhance experiences. It can uncover the needs of consumers and build strong relationships. It can also foster positive social change. Research suggests that consumers expect brands to be socially responsible, with 70% of Americans believing it is “somewhat” […]
By Mackenzie Miers, SHA ’21, MMH ’22 Social media has completely changed the world within a timespan of twenty-five years as the first channel of social media was launched in 1997 (A brief history of Social Media, 2021). Whether people started utilizing social media platforms as early as MySpace or more recently when downloading TikTok […]
By Jason Chang, SHA ’22, Accounting Manager, Cambria Somerville NFTs: What are they? Whether for status, personal pleasure or knowledge, the collector’s mindset is seen in everyday life; sports cards, jewelry, and art are prime examples of items many people collect. While many tend to preserve their items long-term due to sentimental values, others collect […]
By Beth Burnham Mace, Chief Economist and Director of Research & Analytics, NIC, and Lana Peck, Senior Principal, NIC A billboard won’t get you very far in engaging today’s senior housing consumers. Unlike traditional marketing, which has been a one-way conversation in terms of advertising to motivate a group of potential customers, digital marketing – […]
Welcome to Boston Hospitality Review: Digital Marketing Edition (Part II of II) One of the luxuries of staying in a hotel, beyond the fresh linens, array of carefully selected bath products, and chocolate treats left on the pillow, is access to a particular benefit that is not exactly decadent but fleeting and frequently unattainable in […]
By: Leora Halpern Lanz, ISHC, Assistant Dean of Academic Affairs; Faculty Chair, MMH; and Associate Professor of the Practice, Boston University – School of Hospitality Administration and Mackenzie Miers, SHA ’21, MMH ’22 We are pleased to share Part II of our Digital Marketing edition of the Boston Hospitality Review (BHR). As our Part I […]