ESSEC Business School | Boston Hospitality Review

Marc Mazodier, Professor, ESSEC Business School

in 2024, April 2024, Digital Marketing, Marketing 0 comments

A BHR Interview with Marc Mazodier, Professor, ESSEC Business School Bonjour, Marc. How would you define a successful marketing initiative, particularly for a lifestyle or experienced-focused brand or service (such as hospitality or any industry that services people)? I still find the Apple marketing philosophy from the 80s relevant. Marketing is first about understanding consumer […]

Tags: AI in marketing, consumer needs, creativity, customization, ESSEC Business School, European brands, experienced-focused service, hospitality industry, lifestyle brands, Marc Mazodier, market research, marketing initiative, relevance, salespeople importance, simplicity

5 Skills for Leadership in the New Era of Hospitality

in 2021, Leadership Edition, May 2021, Spring 2021 3 comments

By: Johanna Wagner and Carina Hopper, Lecturers at ESSEC Business School Introduction A new era of sustainability is at our doorstep, in which the hospitality industry has the potential to become a model as an open window to some of nature’s most beautiful gems, a source of unique experiences for guests and a major provider […]

Tags: Carina Hopper, ESSEC Business School, Johanna Wagner, leadership, May 2021

Tag: ESSEC Business School