Tag: guest experience

Michael Goldrich, Founder and Chief Advisor, Vivander Advisors

in 2024, April 2024, Digital Marketing, Marketing 1 comment

A BHR Interview with Michael Goldrich, Founder and Chief Advisor, Vivander Advisors Michael, can you share a bit of your perspective about the evolution and growth that you have seen throughout your career in hospitality marketing? When I started in hospitality, hotel websites were the online equivalent of the Yellow Pages: simple, straightforward digital brochures […]

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Back to the Front: Improving Guest Experiences at The Langham, Hong Kong

in Asia, Business Practices, Hotel and Lodging, Spring 2014 13 comments

By Michael Oshins While classroom interactions, readings, group projects and homework can help students develop new insights and understanding, nothing beats experience for the ultimate learning opportunity. With that in mind, Boston University’s School of Hospitality Administration developed Tourism in China, a class that strikes a balance, with classroom learning provided for the first seven […]

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