hospitality brands | Boston Hospitality Review

Why did it go wrong? When brands use influencers for social impact and don’t gauge the target audience first.

in 2024, Digital Marketing, Marketing, May 2024 6 comments

A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]

Tags: AI technology, audience understanding, brand engagement, consumer brands, consumer goods, hospitality brands, influencer campaigns, innovative marketing, lifestyle brands, marketing risks, mass media advertising, target audience

Kendall McCreary, Influencer Marketing Strategist, bread & Butter

in 2024, April 2024, Digital Marketing, Marketing 0 comments

A BHR Interview with Kendall McCreary, Influencer Marketing Strategist, bread & Butter Kendall, how important is influencer marketing in the work you do with hospitality or lifestyle brands? Why? Influencer Marketing is extremely important, as we continue to see its impact on how consumers make decisions. We are seeing TikTok beginning to be labeled as […]

Tags: AI influencers, bread & Butter, hospitality brands, influencer marketing, innovative marketing, Kendall McCreary, lifestyle brands, virtual reality

Tag: hospitality brands