influencer campaigns | Boston Hospitality Review

Why did it go wrong? When brands use influencers for social impact and don’t gauge the target audience first.

in 2024, Digital Marketing, Marketing, May 2024

A BHR Interview with Jim Joseph CEO, U.S. and Global Chief Marketing and Integration Officer, Ketchum Jim, how would you define or identify an “innovative” marketing initiative? Can you give an example? Innovation is in the eyes of the beholder. What is innovative to one brand may in fact be a standard practice for another. […]

Tags: AI technology, audience understanding, brand engagement, consumer brands, consumer goods, hospitality brands, influencer campaigns, innovative marketing, lifestyle brands, marketing risks, mass media advertising, target audience

Pete Rosenblum, President, Map360

in 2024, April 2024, Digital Marketing, Marketing

A BHR Interview with Pete Rosenblum, President, Map360 Pete, please share a bit about the work your agency provides and why the Map360 approach is distinct from other agencies? MAP360co is a truly unique and non-traditional advertising, marketing and PR agency. We do not compete with giant agencies as we specialize in specific services, sectors, […]

Tags: creative excellence, entertainment marketing, event activation, experiential marketing, influencer campaigns, innovative events, KPIs, MAP360co, marketing success, Pete Rosenblum, sports marketing, unconventional tactics

Tag: influencer campaigns