July 2022 By Leora Lanz, Assistant Dean of Academic Affairs; Faculty Chair of the Graduate Program; Associate Professor of the Practice, Boston University School of Hospitality Administration We have all witnessed how the power of digital marketing and social media in particular can be used for good, or how it can be manipulated for malicious […]
By Mai Shalvi, SHA ’22, MMH ’22 Marketing is powerful. It allows brands to connect with customers and enhance experiences. It can uncover the needs of consumers and build strong relationships. It can also foster positive social change. Research suggests that consumers expect brands to be socially responsible, with 70% of Americans believing it is “somewhat” […]
By Mackenzie Miers, SHA ’21, MMH ’22 Social media has completely changed the world within a timespan of twenty-five years as the first channel of social media was launched in 1997 (A brief history of Social Media, 2021). Whether people started utilizing social media platforms as early as MySpace or more recently when downloading TikTok […]
By Jason Chang, SHA ’22, Accounting Manager, Cambria Somerville NFTs: What are they? Whether for status, personal pleasure or knowledge, the collector’s mindset is seen in everyday life; sports cards, jewelry, and art are prime examples of items many people collect. While many tend to preserve their items long-term due to sentimental values, others collect […]