By Lydia Hanks, Ph.D., Florida State University, and Makarand Mody, Ph.D., Boston University School of Hospitality Administration We are delighted to present this special issue on consumer behavior for the Boston Hospitality Review. While Covid-19 has had a profound impact on the hospitality and tourism industry, in many ways, it has fundamentally altered how we […]
By Lydia Hanks, Ph.D., Flordia State University, Makarand Mody, Ph.D., Boston University School of Hospitality Administration, and Noah Katcher, Boston University The way in which customers interact with restaurants is shifting rapidly, and the nature of the restaurant experience continues to evolve. The ubiquity of digital platforms has created unique opportunities for restaurants to engage their […]
By Makarand Mody, Ph.D., Boston University School of Hospitality Administration & Lydia Hanks, Ph.D., Florida State University Covid-19 has been a watershed moment in recent human history. While causing unprecedented turbulence and chaos both economically and socially, the pandemic has cemented the place of brands as a source of permanence and stability in our lives. […]