By Tarik Dogru, Makarand Mody, and Courtney Suess If you are in the hotel industry, chances are that Airbnb has come up in conversation at some point or another. The sharing economy phenomenon and the economic, social, and technological changes fueling its growth have challenged the hotel industry to rethink its experiential value proposition to […]
By Courtney Suess, Makarand Mody, & Gabrielle Guarracino What words come to mind when you think of a hospital room? Chances are, your results might sound something like this: Stark. Sterile. Bare. Clinical. These don’t paint a very attractive picture, nor do they engender any comfort for those who find themselves needing to stay at […]
By Makarand Mody No one can deny that the hotel industry has a fight on its hands when it comes to the peer-to-peer accommodation market. A recent PWC report showed that while 6% of the US population has participated in the sharing economy for the hospitality industry as a consumer; 1.4% has served as a […]