Digital Marketing Budgets for Independent Hotels: Continuously Shifting to Remain Competitive in the Online World
By Leora Halpern Lanz and Megan Carmichael The hotel marketing budget, typically amounting to approximately 4-5% of an asset’s total revenue, must remain fluid, so that the marketing director can constantly adapt the marketing tools to meet consumer communications methods and demands. Though only a small amount of a hotel’s revenue is traditionally allocated […]